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Seda Evis

Birsel+Seck
Director of Strategy
Seda Evis is the Director of Strategy at the award-winning design and innovation studio, Birsel+Seck.

Seda is a business strategist and conceptual thinker with extensive experience in technology, operations, planning, design, and design management. She develops new business models, experiences, services, and products delivering human-centered solutions to clients like GE, Nissan, Staples, Toyota, and others.

She has a firm grasp of making growth, products, teams, and projects happen. Seda has demonstrated the ability to make insightful connections across a great amount and diversity of information and deliver concise value propositions, leading to competitive advantage.

She brings left and right brain thinking together, with one foot in business and the other in design.

Highlights:

- Business growth by tripling revenues, tripling customer base, doubling the active customers, widely expanding new and differentiated service offerings.

- Cross-industry product strategy and design consulting experience with industry leaders: 3M, Amazon, Colgate-Palmolive, Converse, Facebook, GE Aviation, GE and GE Appliances, Herman Miller, Nike, Nissan, Philips, Tiffany & Co, Toyota, and Staples

- Leading vision, user insights research, product, service, and business design in transportation, mobility, appliances and electronics, education, workplace and team culture, office and home furniture, building materials, retail, fashion, consumer goods, beauty, tabletop and durable goods, e-commerce and mobile.

- Award-winning operations leadership resulting in 20% reduction in direct costs, improving 3 points gross margin for semiconductor tech giant ASML (Cymer)

- Brokering strategic alliances with technology companies, collaborating with scientists and technologists for new technology development, built and led operations and supply chain teams, and managed high-impact projects.

Seda holds a Master’s in Business Administration (MBA) with Finance emphasis from the University of San Diego and a bachelor’s degree in Urban Design and Planning from Middle East Technical University in Ankara, Turkey with a minor in Architecture.

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